Terms of Use

Welcome to the Terms of Use of “build it up” (formerly ProPage) (the “System,” “Platform,” or “Service”), operated by Otef Digital Agency (the “Company,” “we,” “us,” or “our”).

The Service is available at builditup.io and through other Company domains, including propage.co.il and its subdomains, on which customer websites created through the System are hosted.

1.1 Definitions

• “System” means the build it up platform (formerly ProPage) for creating and hosting websites and landing pages.
• “User” means any person or entity that registers for and/or uses the System.
• “Website Owner” means a User who creates and manages one or more websites through the System.
• “Customer” means a Website Owner, or a person acting on its behalf, who receives setup, Initial Content, maintenance, or support services from us.
• “Hosted Website” means a website or landing page created and hosted through the System.
• “User Content” means any content, information, image, text, or file uploaded to the System by a User.
• “Initial Content” means text, images, structure, wording, marketing proposals, or placeholder content that we may place on a website for initial setup, demonstration, or to present a proposed direction.
• “Visitor” means any person who views a Hosted Website created through the System.
• “Leads” means inquiries and information collected from Visitors through Hosted Websites.

1.2 Acceptance of These Terms

The System provides a technology platform for creating, designing, editing, and hosting websites and landing pages, together with tools for managing Leads and inquiries. The Service includes:

• A visual editor for creating and editing websites and landing pages
• Customizable professionally designed templates
• Website hosting on the System’s infrastructure
• Lead and inquiry management tools
• Analytics and statistics tools
• Technical support under the selected plan

2.1 Initial and Placeholder Content

As part of the Service, we may place Initial Content, page structures, marketing copy, images, headings, messaging proposals, service descriptions, or placeholder content on a Customer’s website. This material is intended solely to illustrate a proposed direction, marketing potential, and an initial user experience. It does not constitute legal, professional, regulatory, medical, financial, nutritional, insurance, commercial, or other advice, and we do not warrant its accuracy, completeness, suitability for the business, compliance with law, or suitability for the intended audience.

The Customer must review, approve, correct, complete, and update all content before publishing the website or using it with its customers. Publishing a website or continuing to use it constitutes the Customer’s confirmation that it has reviewed the content and accepts full responsibility for it.

The Company reserves the right to change, update, add, or remove features and services at any time, in its sole discretion and according to the System’s needs.

3.1 Legal Capacity

The System may be used only by adults aged 18 or older, or by legal entities acting through authorized representatives. You represent that you have the legal capacity and authority to enter into this agreement.

3.2 Accuracy of Information

You undertake to provide true, accurate, and current information upon registration and throughout your use of the System, and to update that information whenever it changes.

3.3 Account Credentials

You are solely responsible for maintaining the confidentiality of your login credentials. All activity conducted through your account is your sole responsibility.

3.4 Compliance with Law

You undertake to comply with all applicable laws, including, without limitation:

• The Israeli Privacy Protection Law, 5741–1981
• The Israeli Copyright Law, 5768–2007
• The Israeli Defamation (Prohibition) Law, 5725–1965
• The Israeli Consumer Protection Law, 5741–1981
• The Israeli Communications (Telecommunications and Broadcasting) Law, 5742–1982
• Accessibility, advertising, direct marketing, consumer protection, professional licensing, trademark, and intellectual property laws
• Any other applicable law, regulation, or binding directive

6.1 System Intellectual Property

All rights in and to the System, including its design, code, logo, trademarks, templates, technology, and all other intellectual property, are owned exclusively by the Company. Use of the System does not grant the User any right in that intellectual property.

6.2 User Content

The User retains its intellectual property rights in content uploaded to the System. By uploading content, however, the User grants the System a non-exclusive, worldwide, royalty-free license, transferable to subcontractors, to store, reproduce, process, adapt, display, distribute, and back up that content to the extent required to provide, secure, maintain, and back up the Service and support the Customer.

6.3 User Representation

The User represents and warrants that it holds all rights, permits, and licenses required for all content it uploads, and that such content does not infringe any third party’s intellectual property rights.

Our use of personal information collected through the System is governed by our Privacy Policy, which forms an integral part of these Terms.

8.1 Payment Terms

• Payment is made in advance according to the selected plan
• Prices include VAT as required by law unless stated otherwise
• The Company may update prices upon 30 days’ prior notice

8.2 Cancellations and Refunds

• Cancellation within 14 days of registration — a full refund, subject to the Israeli Consumer Protection Law
• Cancellation after 14 days — at the Company’s discretion, less a pro rata usage fee
• Cancellation due to a breach of these Terms — no refund

9.1 Company Rights

The Company reserves the right to suspend, restrict, or close a User account at any time and for any reason, particularly in the event of:

• A breach of these Terms
• Unlawful activity or a reasonable suspicion of such activity
• Publication of prohibited content
• Harm to the System or other Users
• Non-payment
• Misuse of the Service

9.2 Effect of Closure

Upon account closure, all of the User’s websites and content will be deleted from the System. Users should back up important content before closing an account.

If you become aware of content on a Hosted Website that infringes rights or violates these Terms, you may report it to abuse@builditup.io.

We will consider every complaint seriously and take appropriate action, including removing content or blocking accounts where warranted, subject to our discretion and applicable law. Receiving, reviewing, or acting on a complaint does not impose on us a general obligation to monitor User websites in advance and does not reduce the Website Owner’s responsibility for published content.

We reserve the right to update and amend these Terms from time to time. Users will be notified of material changes through the System and/or by email at least 14 days in advance.

Continued use of the System after the changes take effect constitutes acceptance of the updated Terms.

• Entire agreement: These Terms constitute the entire agreement between the parties regarding their subject matter.
• No waiver: Failure to enforce a right does not constitute a waiver of that right.
• Severability: If any provision is held invalid, the remaining provisions remain in force.
• No agency: These Terms do not create an agency, partnership, or employment relationship.
• Assignment: The User may not assign its rights without prior written consent.

For questions about these Terms, contact us at: